Meet the Staff

Staff

Jen Butler

Jen Butler

  • Director

As Director of Student Affairs Marketing and Communications (SAMC), Jen oversees communications strategy and marketing for the Division of Student Affairs and its nearly 30 departments. Her responsibilities include translating university- and systemwide policy priorities into communications and brand strategy, taking a leading role in crisis communications and collaborating with departments within the division to ensure they are maximizing reach with their audience and effectively communicating their services and story.

Prior to her 2019 start at UC Davis, Jen spent 15 successful years at the senior management level directing branding, marketing, sales and admissions efforts in corporate, non-profit and educational environments. A creative yet analytical strategic leader, she has a unique combination of big picture vision and tactical execution skills and the proven ability to develop programs from scratch and lead complex turnarounds. A consensus builder, she is adept at rallying teams and facilitating change.

Away from work, Jen enjoys her daily adventures with her husband and very active twin preschoolers. 

Justin Ling

Justin Ling

  • Associate Director

As associate director of web and analytics for SAMC, Justin is responsible for developing divisional websites. Creating accessible, usable and easy-to-navigate websites is Justin's top priority and guiding principle. As a one-time undergraduate student at UC Davis, Justin understands the challenges students face in finding current and relevant information and is focused on making websites for the Division of Student Affairs easy for students to navigate.

Justin was born and raised in the Central Valley and is a first-generation college graduate. He attended UC Davis in the early 90s and went on to get his MBA from CSU Sacramento. Justin is a lifelong UC Davis employee and got his start working at the Memorial Union Games Area as a customer service rep during his sophomore year. He spent a very short time working at E-Trade only to discover that he really needed to get back to UC Davis.

In his free time, Justin is raising three children with his wife, playing golf or playing video games online.

 

Andrew McDaniel

Andrew McDaniel

  • Associate Director

Andrew is an award-winning marketing and communications professional with a penchant for storytelling across multiple channels and platforms. Currently serving as associate marketing and communications director for SAMC, he co-led the launch of UC Davis’ first Sexual Violence Education and Awareness campaign and the UC Davis NOW mobile app.

Andrew has worked in journalism, marketing, public relations and communications. He has written more than 600 articles, produced 23 nationally-syndicated radio documentaries and has written advertising copy for international companies, including Chiquita and Ocean Spray. He has a B.A. in Communications from Flagler College and certificates in Journalism and Management from Georgetown University and the University of California, Davis.

 

Nat Curiel

Nat Curiel

  • Content Specialist

As SAMC’s content specialist, Nat develops, writes and edits content for Student Affairs’ newsletters, websites, executive communications and other student- and staff-facing channels. He supports clients with content strategy and telling their stories through articles, profiles, interviews and social content.

Originally from Alabama, Nat earned a B.A. in History from Rice University and lived in Northern Europe from 2013 to 2017. There, he taught business English, worked as an e-commerce copywriter and social media manager and earned a master’s in Linguistics. He started at SAMC in 2018.

Nat lives in Davis with his wife and son. Out of the office, he enjoys reading, culinary adventures, hiking, and he can often be found along Putah Creek, attempting to free his fly fishing line from a bush or tree.

Learn more about Nat

Steffi House

Steffi House

  • Client Relations Specialist

Steffi House is a client relations specialist with SAMC. In this role, she anticipates and constructs project timelines, manages production processes and deliverables, facilitates communication and ensures the accountability and timeliness of all project participants. Additionally, she supports social media efforts for the department, developing content and advising clients on their social media campaigns.

A proud UC Davis graduate, Steffi has degrees in Communication and Economics and a minor in Education. Steffi is an avid sports fan and enjoys cheering on Aggie football and basketball. Away from work, Steffi loves spending time with family, cooking, gardening and taking trips to Lake Tahoe.

Learn more about Steffi

Justin Lok

Justin Lok

  • Web and Multimedia Marketing Specialist

Justin is part of the SAMC web team. Having earned his degree in design from UC Davis, he uses design thinking along with systems thinking to ensure Student Affairs departments are mindful of the user’s overall in-person and web-based experience, as well as coming up with ways to align web content strategy in a sustainable, manageable way.

In his work across Student Affairs, Justin has developed an interest in the many ways that departments are interconnected and looks for opportunities to highlight these synergies. With the shift to a centralized campus web content management system, he has identified many similarities and been able to leverage his knowledge of site features and technology across the division.

 

Jezer Serafica portrait

Jezer Serafica

  • Videography and Social Media Coordinator

Jezer Serafica is the multimedia specialist for SAMC. Utilizing videography and photography, he creates visual content for the department’s communications channels, as well as assisting in social media management. He has a passion for storytelling and a diverse background in video work, ranging from marketing for state agencies to local commercial work.

An alumni of California State University, Sacramento, he has a B.A. in Communication Studies, with a focus in Digital Media. In his off-time, Jezer enjoys working on short films, playing piano and walking his dog.

 

Jenn Vaughn

Jennifer Vaughn

  • Senior Graphic Designer

Jenn Vaughn worked for boutique design agencies, tech startups and Fortune 500 companies before pursuing her dream job in higher education. As senior designer for SAMC, she leads brand strategy across all divisional departments, channels and segments. A first-generation college student, Jenn earned a B.A. in Public Communication from American University.

For over 20 years, Jenn has art-directed award-winning marketing campaigns across print, digital and social, as well as led rebranding and design efforts for large-scale, corporate identity systems. With over 100 logos to her credit, her work also includes designing the logo, identity system and branding standards for Howard University and Washington and Lee University, designing the UI/UX for a cloud storage app for Western Digital and redesigning the website for Ronald McDonald House of San Francisco.

After living 10 years in Washington, D.C., Jenn is delighted to be back in her native Northern California. Away from work, Jenn enjoys propagating succulents, refashioning sewing projects and exploring hiking trails and good eats with her husband and son

Learn more about Jenn