Colors

paint colors on a pallette

When you think UC Davis, you think blue and gold—and for good reason. Our blue and gold are unique within the system and represent us as Aggies at the very highest level. That said, it can be challenging for units within the Division of Student Affairs to set themselves apart if everyone is using the same primary colors. With that in mind, our units have been given permission to utilize the UC Davis secondary color palette as primary colors when communicating with current students.

Please note, there are several rules that Student Affairs units must follow regarding expanded usage of the secondary color palette:

  • This exception is only for Student Affairs units communications with current students. Any communications with external audiences (prospective students, alumni, employers, parents, administrators, faculty, staff, community members, etc.) must use blue and gold as the primary colors.
  • These colors can be used in a variety of ways, but they should never be used in the UC Davis logo or identity. The only approved colors for the logo are blue, gold, black or white.
  • The only colors you may use in your designs are the colors in the UC Davis primary and secondary color palettes. There are no exceptions allowed.

Primary Colors

  • Aggie Blue

    PMS Custom color in development

    CMYK: 100/56/0/34

  • Aggie Gold

    PMS 110 C

    CMYK: 0/19/100/15

Digital Colors

  • Aggie Blue

    HTML: #022851

    RGB: 2/40/81

    hsla(211, 95%, 16%, 1)

  • Aggie Gold

    HTML: #FFBF00

    RGB: 255/191/0

    hsla(45, 100%, 50%, 1)

Secondary Colors

  • Rec Pool

    PMS Blue 0821 C

    CMYK: 48/0/9/0

    HTML: #6FCFEB

    RGB: 111/207/235

    hsla(194, 76%, 68%, 1)

  • Tahoe

    PMS 306 C

    CMYK: 75/0/5/0

    HTML: #00B2E3

    RGB: 0/178/227

    hsla(193, 100%, 45%, 1)

  • Gunrock

    PMS 2728 C

    CMYK: 99/50/0/0

    HTML: #0047BA

    RGB: 0/71/186

    hsla(217, 100%, 36%, 1)

  • Bodega

    PMS 302 C

    CMYK: 100/48/12/58

    HTML: #003A5D

    RGB: 0/58/93

    hsla(203, 100%, 18%, 1)

  • Rain

    PMS 3242 C

    CMYK: 44/0/20/0

    HTML: #03F9E6

    RGB: 3/249/230

    hsla(175, 98%, 49%, 1)

  • Arboretum

    PMS 3265 C

    CMYK: 75/0/43/0

    HTML: #00C4B3

    RGB: 0/196/179

    hsla(175, 100%, 38%, 1)

  • Putah Creek

    PMS 3135 C

    CMYK: 100/0/20/0

    HTML: #008EAA

    RGB: 0/142/170

    hsla(190, 100%, 33%, 1)

  • Delta

    PMS 330 C

    CMYK: 93/14/53/57

    HTML: #00524C

    RGB: 0/82/76

    hsla(176, 100%, 16%, 1)

  • Farmer’s Market

    PMS 358 C

    CMYK: 32/0/51/0

    HTML: #AADA91

    RGB: 170/218/145

    hsla(99, 50%, 71%, 1)

  • Sage

    PMS 346 C

    CMYK: 52/0/50/0

    HTML: #6CCA98

    RGB: 108/202/152

    hsla(148, 47%, 61%, 1)

  • Quad

    PMS 361 C

    CMYK: 68/0/100/0

    HTML: #3DAE2B

    RGB: 61/174/43

    hsla(112, 60%, 43%, 1)

  • Redwood

    PMS 7734 C

    CMYK: 77/0/82/65

    HTML: #266041

    RGB: 38/96/65

    hsla(148, 43%, 26%, 1)

  • Golden State

    PMS 100 C

    CMYK: 0/0/70/0

    HTML: #FFFF3B

    RGB: 255/255/59

    hsla(60, 100%, 62%, 1)

  • Sunflower

    PMS 1235 C

    CMYK: 0/14/100/0

    HTML: #FFDC00

    RGB: 255/220/0

    hsla(52, 100%, 50%, 1)

  • Poppy

    PMS 144 C

    CMYK: 0/50/100/0

    HTML: #F18A00

    RGB: 241/138/0

    hsla(34, 100%, 47%, 1)

  • California

    PMS 7567 C

    CMYK: 10/66/98/57

    HTML: #8A532F

    RGB: 138/83/47

    hsla(24, 49%, 36%, 1)

  • Rose

    PMS 177 C

    CMYK: 0/54/38/0

    HTML: #FF8189

    RGB: 255/129/137

    hsla(356, 100%, 75%, 1)

  • Strawberry

    PMS 1787 C

    CMYK: 0/89/66/0

    HTML: #F93549

    RGB: 249/53/73

    hsla(354, 94%, 59%, 1)

  • Double Decker

    PMS 200 C

    CMYK: 3/100/70/12

    HTML: #C10230

    RGB: 193/2/48

    hsla(346, 98%, 38%, 1)

  • Merlot

    PMS 188 C

    CMYK: 16/100/65/58

    HTML: #79242F

    RGB: 121/36/47

    hsla(352, 54%, 31%, 1)

  • Thiebaud Icing

    PMS 223 C

    CMYK: 0/50/0/0

    HTML: #F095CD

    RGB: 240/149/205

    hsla(323, 75%, 76%, 1)

  • Redbud

    PMS 225 C

    CMYK: 0/100/2/0

    HTML: #C6007E

    RGB: 198/0/126

    hsla(322, 100%, 39%, 1)

  • Pinot

    PMS 255 C

    CMYK: 53/96/10/24

    HTML: #76236C

    RGB: 118/35/108

    hsla(307, 54%, 30%, 1)

  • Cabernet

    PMS 2627 C

    CMYK: 80/100/6/38

    HTML: #481268

    RGB: 72/18/104

    hsla(278, 70%, 24%, 1)

To learn more about the approved UC Davis colors, guidelines and accessibility standards, please visit UC Davis’ brand guide on colors.