The Deliverable

Latest News

Welcome to the deliverable

June 21, 2018

Welcome to the deliverable. We’re excited you’re here. In this bimonthly dispatch, we’ll take you behind the scenes at SAMC, celebrate and draw insights from projects we’ve completed together with our Student Affairs partners, and provide actionable communications tips, advice and best practices you can put into use right away in your own work.

If there’s a particular topic or project you’d like to see featured, reach out to us at samc@ucdavis.edu and we’ll make sure we cover it in a future issue.

Staff Spotlight: Debra Cleveland

April 25, 2019

SAMC's own comma (and capitalization) queen, Debra Cleveland is a UC Davis alum (Major: English) and 25-year member of staff. This June, Debra will be retiring from her role as Content Specialist. 

Tool Time: A Guided Tour of the Marketing Toolbox

April 22, 2019

The new Student Affairs Marketing Toolbox is home to the division’s trove of tools, resources and learning opportunities related to marketing and communications.

This article offers a brief overview of what you’ll find when you visit the Marketing Toolbox.

Student Affairs Editorial Style 101

April 22, 2019

Consistency is crucial for fostering trust in a brand, and one area where many large organizations falter is in maintaining a consistent editorial style.

Campus style covers rules around capitalization, punctuation, acronyms, titles and the like. Far from being trivial, a lack of stylistic consistency can impact institutional credibility.

Tech Changes: Things Are Getting Easier

February 26, 2019
A long time in the making, two big, tech-related changes that will improve how we work together are ready to roll out. Get introduced to marketing platform WeBrand and find out about RoboHead's replacement.

New Ideas for a Post-digital Generation

February 25, 2019
Last year, SAMC staff presented on the topic of Generation Z at the NASPA regional conference in Sacramento. Here are five defining traits of the post-digital generation and how you can apply this knowledge to improve your marketing and outreach.

Staff Spotlight: Jenn Vaughn

February 25, 2019
She’s the design dynamo behind SAMC’s award-winning work, with hundreds of logos to her name—here we talk to senior designer Jenn Vaughn about leading student designers, what people get wrong about marketing and how she comes up with all of her design ideas.

Mobile App Wins Awards for Green Design

October 17, 2018
Sometimes what’s good for students is good for the environment too. Find out how the mobile app UC Davis NOW earned an award for being environmentally friendly.

Going Visual With Data

October 17, 2018
It matters how you tell the story. Infographics and data visualization enlist visual learning to connect with your audience. Here are some colorful examples from our recent projects.

Staff Spotlight: Steffi Brikovich

October 17, 2018
If you’ve ever worked with SAMC on a project, chances are good you’ve worked with Steffi. Here she talks marketing trends, Disney and the path she took from undergrad intern to SAMC’s superstar project manager.

Current State of SiteFarm Migrations

August 28, 2018
The process of transitioning all divisional websites from Cascade to SiteFarm has been underway for some time, and we’re nearing the finish line.

Take Better Photos: Nine Smartphone Tips and Tricks

August 27, 2018
If you own a smartphone, then you also own an amazing camera. Here we present nine SAMC-approved tips and tricks to help you take better photos with your phone.

Staff Spotlight: Nat Curiel

August 27, 2018
New SAMC staff member Nat Curiel on challenging books, where he finds inspiration and the vibe at UC Davis.

Sending the Right Message: Insights From the SAMC Portfolio

June 21, 2018
We take a close look at two projects that we think perfectly illustrate the way adjustments in messaging—often small—can have a big impact on student awareness, participation and results.