the deliverable

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Welcome to the deliverable

Welcome to the deliverable. We’re excited you’re here. We’ll take you behind the scenes at SAMC, celebrate and draw insights from projects we’ve completed together with our Student Affairs partners, and provide actionable communications tips, advice and best practices you can put into use right away in your own work.

If there’s a particular topic or project you’d like to see featured, reach out to us at and we’ll make sure we cover it in a future issue.

Gen Z — Debrief: New Ideas for a Post-digital Generation

Last year, SAMC staff presented on the topic of Generation Z at the NASPA regional conference in Sacramento. Here are five defining traits of the post-digital generation and how you can apply this knowledge to improve your marketing and outreach.

Staff Spotlight: Jenn Vaughn

She’s the design dynamo behind SAMC’s award-winning work, with hundreds of logos to her name—here we talk to senior designer Jenn Vaughn about leading student designers, what people get wrong about marketing and how she comes up with all of her design ideas.

Going Visual With Data

It matters how you tell the story. Infographics and data visualization enlist visual learning to connect with your audience. Here are some colorful examples from our recent projects.

Mobile App Wins Awards for Green Design

Sometimes what’s good for students is good for the environment too. Find out how the mobile app UC Davis NOW earned an award for being environmentally friendly.

Staff Spotlight: Steffi House

If you’ve ever worked with SAMC on a project, chances are good you’ve worked with Steffi. Here she talks marketing trends, Disney and the path she took from undergrad intern to SAMC’s superstar project manager.

Staff Spotlight: Nat Curiel

New SAMC staff member Nat Curiel on challenging books, where he finds inspiration and the vibe at UC Davis.

Sending the Right Message: Insights From the SAMC Portfolio

Case Study: Spokes, The Gunrock and Scrubs Cafe

If you’ve enjoyed a meal at The Gunrock, Spokes Grill or Scrubs Cafe recently, then you ordered from a menu designed by the SAMC team as part of the rebranding efforts marking UC Davis’ return to self-operated dining facilities, after 46 years with Sodexo.