Aggie Blue and Gold

When you think UC Davis, you think blue and gold—and for good reason. Our blue and gold are unique within the system and represent us as Aggies at the very highest level. That said, it can be challenging for units within the Division of Student Affairs to set themselves apart if everyone is using the same primary colors. With that in mind, our units have been given permission to utilize the UC Davis secondary color palette as primary colors when communicating with current students.

Please note, there are several rules that Student Affairs units must follow regarding expanded usage of the secondary color palette:

• This exception is only for Student Affairs units communications with current students. Any communications with external audiences (prospective students, alumni, employers, parents, administrators, faculty, staff, community members, etc.) must use blue and gold as the primary colors.
• These colors can be used in a variety of ways, but they should never be used in the UC Davis logo or identity. The only approved colors for the logo are blue, gold, black or white.
• The only colors you may use in your designs are the colors in the UC Davis primary and secondary color palettes. There are no exceptions allowed.